4 min read

The power of BEST framework in developing a winning mindset for coaches and athletes

In the world of sports, developing a winning mindset is key to achieving success. One framework that has gained attention in recent years is the BEST framework, which stands for Belief, Enjoyment, Self-talk, and Training.

Madhuli Kulkarni, a leading sports and performance psychologist, explains this framework and how coaches and athletes alike can use it to achieve their goals.

What is the BEST Framework?

The BEST framework is a set of four traits that, when developed and harnessed, can lead to a winning mindset. Let's take a closer look at each of these traits:


Belief is the cornerstone of the BEST framework, which is all about empowering individuals to reach their full potential. This is not just about adopting catchy slogans or affirmations, but about developing a deep and unwavering faith in your own abilities. When you believe in yourself, you're capable of achieving great things. This belief is nurtured and strengthened by the other three key traits of the BEST framework - Enjoyment, Self-talk, and Training. By finding joy in what you do, using positive self-talk to bolster your confidence, and consistently training to improve your skills, you can continue to build your belief in yourself and your abilities, achieving even greater success along the way.


Enjoyment is a crucial aspect of any activity, especially when it comes to sports. Finding joy in the process of playing or training for the game can help you not only to perform better but also to stay motivated and engaged in the long run. It is about cherishing every moment, whether it's the thrill of scoring a goal or the satisfaction of mastering a new skill.

In addition to its emotional benefits, enjoyment can also have a positive impact on your physical abilities. When you are having fun, your body produces endorphins that can increase your energy levels and reduce stress. This can help you to stay focused on what is in your control and prioritize actions that lead to peak performance.

However, it's important to note that enjoyment is not the same as complacency or lack of ambition. It's about finding a balance between pushing yourself to improve and taking pleasure in the process of doing so. By cultivating a sense of enjoyment in your sports activities, you can not only become a better athlete but also enjoy greater satisfaction and fulfillment in life overall.


Self-talk refers to the internal dialogue that shapes our mindset and determines our success. The words we use to talk to ourselves can have a profound impact on our confidence and progress, and it's important to be mindful of our internal monologue. Negative self-talk can hold us back, while positive self-talk can help us stay on track towards our goals.

To improve your self-talk, there are several strategies you can employ. One approach is to focus on purifying your memory and letting go of negative thoughts and experiences. Another is to cultivate a mindset of excellence and strive to do your best in everything you do. You can also analyze your performance and use your mistakes as opportunities for growth and learning.

Staying focused on the task at hand is another key component of positive self-talk. By breaking down your goals into smaller, manageable steps, you can avoid feeling overwhelmed and stay motivated. Finally, it's important to embrace reality and let go of idealized notions of perfection. By accepting yourself and your circumstances as they are, you can move forward with a sense of optimism and positivity.

By implementing these strategies, you can improve your self-talk and shift towards a more positive and productive mindset. With time and practice, you can become your own biggest cheerleader and achieve success beyond your wildest dreams.


Training is the foundation of growth and improvement, but it's not just about consistent, disciplined training, one step at a time. It's also about pushing yourself to explore new areas and challenge your limits. By deciding to take charge of your life and consistently training every day, you can improve your skills and prepare for different scenarios, but you can also develop new interests and discover untapped potential within yourself. The process of training is not just a means to an end, but a journey of self-discovery and personal growth that can lead to a more fulfilling life. So, don't be afraid to step out of your comfort zone and try new things. With each new challenge comes an opportunity to learn something new about yourself and the world around you. Remember, growth is a continuous process, and the more you train, the more you will grow and improve in all areas of your life.

How to Implement the BEST Framework

Implementing the BEST framework requires not only focus and dedication, but also patience and perseverance. It is important to understand that it is a journey, and not a destination. By committing to the process and embracing the challenges that come along the way, you can develop a deeper sense of self-awareness and self-confidence.

The foundation of the BEST framework is based on four key pillars: Belief, Enjoyment, Self-talk, and Training. Each of these pillars plays an essential role in helping you develop a winning mindset that can help you achieve your goals. By focusing on your beliefs and values, you can gain a sense of purpose and direction. By finding enjoyment in the journey, you can stay motivated and energized. By mastering your self-talk, you can overcome obstacles and stay positive. And by consistently training and developing your skills, you can build confidence and competence.

In addition, it is important to remember that the BEST framework is not a one-size-fits-all solution. Every individual is unique, and what works for one person may not work for another. Therefore, it is important to customize the framework to fit your own needs and goals. This may involve adapting the strategies to fit your own personality, strengths, and weaknesses, or seeking feedback and support from others.

In summary, implementing the BEST framework is a challenging but rewarding journey that can help you develop a winning mindset and achieve your goals. By committing to the process, embracing the challenges, and customizing the framework to fit your own needs, you can unlock your full potential and live a fulfilling life.


In conclusion, the BEST framework is a powerful tool for coaches and athletes looking to develop a winning mindset. By focusing on the four traits of Belief, Enjoyment, Self-talk, and Training, you can improve your performance and achieve your goals. As Madhuli Kulkarni says, "Love your goal and enjoy the game."